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Pumpt-Blog



Monday, August 06, 2018
7 Ways to Create A Successful Letterbox Marketing Campaign Letterbox Marketing is still one of the most effective ways to advertise in 2018. According to The Catalogue Association, 90% of consumers value addressed and non-addressed mail over social media adver ..


Friday, August 03, 2018
There is a significant growing readership in this demographic who are relishing the printed catalogue – they are evoked by strong imagery as a path to purchase. Catalogues are a successful marketing tool because it forces consumers to make an active choice: 'Do I throw it  ..


Monday, July 16, 2018
With mail volume down, printed catalogues can cut through the digital communications clutter, experts say. Check the full story out here: https://www.bizjournals.com/bizwomen/news/latest-news/2018/07/amazon-banks-on-toy-catalogs-relevance-in-the.html?s=print ..


Friday, July 13, 2018
LATEST ‘PURSUIT OF HOPPINESS’ MAG OUT NOW FOR OUR CRAFT BEER CONNOISSEURS – designed and crafted by our studio team! Jump on the road to Beervana this August and tickle your crafted taste buds for some unique ex-beer-ineces. The Road to Beervana is the perfect ..


Wednesday, May 30, 2018
A recent article (http://stoppress.co.nz/features/radio-results-edge-bounces-back-breeze-blows-and-newstalk-zb-refuses-be-knocked-down) in Stoppress highlighted the strength, and in some cases growth, of radio in New Zealand. Overall, the report states that radio reaches 3.39 million people acro ..


Wednesday, April 18, 2018
It's no secret that we love print, and at the heart of print is paper. Just for a second, close your eyes and think of the feel of a good magazine, a book, or a beautifully printed catalogue. There's something to be said for the tactile nature of paper – whether it's smoo ..


Tuesday, April 10, 2018
A recent article in Stoppress from TSA Limited supports what we at Pumpt have said for years - print is still a highly viable marketing tool. Digital has been growing for years now, and there has been a perception that it will drive print marketing into the sidelines. However, as the article sug ..


Tuesday, March 20, 2018
Palmers felt that their catalogue, point-of-sale and online presence needed a refresh, so they asked for our help. The first of the new look elements was sent out recently - you may even have received it in your mailbox. Take a look at the new look Palmers catalogue by clicking below. ( ..


Thursday, March 15, 2018
Subway are opening a new store at Coastlands Shoppingtown in Paraparaumu on 4 April, so they asked us to create a building wrap to let people know about it. This one will be difficult to miss…  ..


Thursday, March 08, 2018
About this time 15 years ago I started Pumpt, sub-letting a small office and hit the phones. A lot has changed since then in the media and advertising space. And we have had to change also, and subsequently outlasted many competitors. What we haven't changed is our values and the special way we  ..

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