Wednesday, August 21, 2013
As with any form of media, the relevance to your audience and the way that media is consumed has to be a part of the questions being raised when selecting promotional channels...


Monday, August 19, 2013
Total retail spend in New Zealand for the 28 days ending 28 July 2013 was $2,455.4 million. This represents an increase of 0.7% from the previous 28 days and an increase of 6.7% from the 28 days ending 28 July 2012.  Compared to July 2012, spending in.....


Sunday, August 11, 2013
In the last few weeks we have received direct mail from a) Google b) Trademe c) Vista Print, all massive online companies. The first two get most of their revenue from paid advertising on their own network. So why do they still spend a lot of money on.....
8 Keys to Creating Effective Advertisements

Saturday, August 3, 2013
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”   Leo Burnett Marketing or advertising, you need to create information that.....


Friday, August 2, 2013
Check out the August/September issue of My Hardy’s Magazine now available! In this edition it’s all about you with healthy eating plans, exercise routines, beauty secrets and more! Pick up your free copy from your nearest Hardy’s Health store or view it.....