What We Do

Design It

Cut through the noise and get your business noticed! Whether you’re after brand design or a simple flyer design, we can make it stand out and get heard.


Print It

We know print, and we know what you need. You need speed, you need accuracy and you need it at a good price.

You need Pumpt.


Deliver It

We LOVE direct mail and that’s why we’re so good at it! Let us help you get your message delivered to new and existing customers by using our marketing and profiling tools.



You probably get contacted every day by people selling  various media… There seems to be no limit to what you can stick something into or onto! However, not all of them will necessarily help you to achieve your business goals.  Talk to us today about what you want to achieve, and let us help you make it happen.



Creating integrated online experiences is an exciting field with immense potential. But it can be difficult to fathom what is right for your business, where your investment is best spent and how to measure the return. We have the experience, tools and objectivity to help you get maximum bang for your buck on the Internet.




About Pumpt

The Pumpt team, is well, Pumped! It is a basic requirement for working here that we are enthusiastic about helping grow our clients business. And we have been doing so successfully for over a decade. We love a challenge and pride ourselves in creating “firsts” for our clients in terms of complexity of solution and delivery of outstanding service.

The other thing you will notice about us is that we are fast. We know that if you are a frustrated business or marketing manager and you want something done, you probably want it done NOW. Well, no problem, as long as we get the info we need and you sign off, we are on our way.

Dominic Sutton, Director


Our business is such that deadlines can’t be missed for national launch dates, and even with some very tight timelines Pumpt have consistently delivered while keeping within budget and without compromising quality.

David Herrick – Head of Marketing
SUBWAY FAF New Zealand

Pumpt has always been very efficient and helpful with our external marketing requirements. We have found the service from all personnel very friendly, helpful and professional. This is why we have and continue to use Pumpt for our local area marketing.

Andrew Lucas – Director
The Coffee Club New Zealand

I have been utilising Pumpt Advertising’s services for the past five years, predominately for the print and distribution of localised promotions for our 170 Firestone retail outlets throughout New Zealand. The combination of excellent technical knowledge, competitive pricing and the best service in the print and distribution category make Pumpt Advertising a great business partner. Dominic and his team are customer focused.

Craig Latta – Marketing Manager
Bridgestone New Zealand Limited

Our last flyer drop had once of the highest lead generation rates than any flyers we have done before.
We measure this by the 0800 number and people who mention on the website enquiry form that it prompted them to seek Caci.

Melissa Bailey – Marketing Account Manager
Caci Clinic

See More Testimonials

See More Testimonials

The Pumpt Crew

We can't promise they won't bite

- Dominic Sutton - Director

- Dominic Sutton - Director

Commander In Chief
I started Pumpt in 2003 after seeing a need in the market for an integrated advertising solution, where clients could come to one place and reach a team of experts who can provide knowledge, experience, competitive prices – and do it fast! And so, Pumpt was born – we have grown to now service an array of New Zealand and Australia’s best retailers. I am proud that many of our clients have grown with us, and over half of our clients have been with us over five years. Things that really get me pumped are creating new business ideas, travel, and torque.
- Michael Revill - General Manager

- Michael Revill - General Manager

GM (aka Giant Man)
As General Manager of the Pumpt Group I oversee customer relations and business functions. My primary focus is on cultivating strategic partnerships to optimise revenue generation and brand awareness for our Pumpt customers. In past leadership positions I have played a pivotal role in creating successful company start-ups, design led building solutions, multi-faceted marketing strategies and e-commerce platforms. What keeps me pumping every day is developing strong relationships with clients, sparking strong, creative conversation about their goals, and leading the Pumpt team to exceed those goals.
- Kat Parry - Operations Manager

- Kat Parry - Operations Manager

General Dog's Body #1
I joined the Pumpt team in 2010, in a nut-shell my role includes looking after all of the day-to-day Pumpt operations, making sure everything runs smoothly and I’m also Dom’s P.A. (keeping him in line is not as easy as it sounds!) I’ve always got one eye on what’s happening with our clients, and if your account manager is ever away it’s normally me who’ll be looking after you (don’t worry, we don’t let them out very often, and I’ve got you covered!)
I love concerts and try to get to as many comedy gigs as I can, there is nothing better in life than a good laugh!
- Paul Johnson - Finance Manager

- Paul Johnson - Finance Manager

General Ledger
Having spent the last 20 years providing day to day accounting functions for a manufacturing & distribution company, I joined Pumpt at the end of 2010. My role is to provide the check and balances to the fast pace environment that is Pumpt, and keep all of this lot in line!
I’m a Pom (don’t hold that against me, I try not to whinge too much) and immigrated to this beautiful country with my family in 2009.
I love driving around a go-kart track, embracing the kiwi lifestyle & tea (obviously!).
-Angela Dall-Hjorring- Account Manager

-Angela Dall-Hjorring- Account Manager

Trivia Tyrant
After starting my working life as an Event Planner at a large advertising agency, I gradually moved into working with print and distribution and enjoy the fast-paced nature of the industry. I get a lot of satisfaction from seeing the work we produce generating real results for our clients.
In the summer I’m always at the beach and in the winter I enjoy trail running and soaking in hot pools in Rotorua. I also enjoy reading, watching foreign movies and doing anything artistic.
- Sophie McClymont - Account Manager

- Sophie McClymont - Account Manager

Sporty Spice
I joined the Pumpt team in 2012, as an Account Manager my role involves looking after key clients as well as securing new business. My favourite part of my job is working in the Pumpt team environment, and working with my clients to help achieve their advertising and business goals. The fast paced nature of Pumpt means we are always on the go which keeps my job challenging & exciting! I get my kicks out of training & competing for squash & getting positive feedback from clients.
- Craig Gordon - Account Executive

- Craig Gordon - Account Executive

Flash Gordon
My role here at Pumpt involves building solid relationships with my clients, ensuring campaigns are executed effectively and ensuring all the t’s are crossed and i’s dotted. Besides working hard, I love to play hard. Whether I am rocking out at a gig, playing a bit of sport with my mates or going on a road trip, I like to keep busy having fun. I grew up in West Auckland and I always feel at home when my feet are getting burnt by the hot summer sand on Piha beach.
- Annelise Haddon - Account Coordinator

- Annelise Haddon - Account Coordinator

Green Thumb
I’ve recently joined the team here at Pumpt as an Account Coordinator. My job is to assist the Account Managers and to liaise with clients in order to ensure the success of their campaigns. I am excited about creating strong relationships with our clients and helping them to achieve their goals. Originally from Dunedin, I am new to Auckland after having spent the last four years studying in Wellington. My passion is for good food and wine and after work you’ll usually find me exploring Auckland’s amazing restaurant and bar scene.
- David McLean - Graphic Designer

- David McLean - Graphic Designer

The Bay Boy
I’ve recently joined the team here at Pumpt as a graphic and web designer. What drives me is creating exciting visual experiences, through the use of engaging designs and new web technologies, and jumping head-first into website projects that come my way. I recently moved to Auckland from the windy city of Wellington, where I lived for the last 8 years. I love escaping the big city in the summer time by hitting the beaches (especially Waimarama beach back in the Hawkes Bay), as well as watching everything sport.
- Ciaran O'Neill - Graphic Designer

- Ciaran O'Neill - Graphic Designer

Pixel Pirate
I’m a multi disciplined graphic designer. I create exciting, engaging and original concepts. I love to do conceptual fun design but also professional corporate designs. I have a great eye for detail; the small finishing touches can really bring the final experience. I finished my Building Science Degree at Victoria University in 2010 completing papers in a range of design disciplines. In my free time I enjoy painting or creating artworks. I am also a keen traveller, cyclist and snow boarder. I have recently come back to New Zealand from a couple of years off experiencing and exploring the world.
- Lizzie Kennedy - Administrator

- Lizzie Kennedy - Administrator

Little Miss Sunshine
I’m absolutely stoked about becoming part of the Pumpt team. My job is to man the reception desk and sort out the admin, so if you ever need anything done don’t hesitate to ask! I’d describe myself as being a ‘no problems, just solutions’ kind of person. I love to go out and have fun with my friends, take spontaneous road trips and eat scrumptious food. I moved from not-so-sunny Surrey in the UK at the end of 2013. My intentions were to have a spontaneous three month trip, however, its a year later and I’m still here! I think its safe to say I’ve happily immigrated half way round the world. I feel so lucky to live in such a beautiful, peaceful place where the people make you feel so special.

Pumpt Blog

What's been happening

It’s one of our specialties here at Pumpt… Here is why the print catalog is back in style!

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J. C. Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool.

While Bloomingdale’s and Saks Fifth Avenue have been mailing catalogs for years, now specialty retailers are picking up the tactic. Some, like Anthropologie, are launching new catalogs, while J.Crew and Restoration Hardware have significantly upgraded their catalogs in the past couple of years. Even digital retailers such as Bonobos, the menswear retailer, and Birchbox, the beauty subscription service, have started mailing catalogs. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 billion.

The last time companies showed so much interest in catalogs was in 2007, when catalog mailings peaked. In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. J.C. Penney’s catalog distribution had swelled to 70 different mailings, in addition to its annual 1,000+ page “Big Book.”

But then the Great Recession hit, and retailers looking to trim their expenditures cut catalog budgets. With the concurrent rise in online sales and marketing, print media seemed like a waste. Although some holdouts remained (notably, Patagonia and Brookstone), catalog circulation continued to decline for the next several years. According to the DMA, in 2012 mailings dropped to its lowest level since it began collecting annual data in 2001.

The recent resurgence in the popularity of catalogs raises questions about their value and long-term viability. Is the latest rebirth of the catalog merely a reflection of the Great Recession’s conclusion? Will they once again fall out of fashion at the first sign of softness in the market?

Given the new dynamics of multichannel marketing and commerce, as well as the new targeting and measurement capabilities of catalog marketing, I think catalogs are here to stay this time.

Multi-channel shopping and buying is on the rise, and retailers know that customers who use more than one of their channels are usually the most valuable. In fact, Nordstrom reports that customers who have a multi-channel relationship with the brand spend four times as much as those who do not. Bonobos shares similar results, with Craig Elbert, vice president of marketing, reporting that 20% of the website’s first-time customers are placing their orders after having received a catalog and are spending one and a half times as much as new shoppers who didn’t receive a catalog first.

Catalogs are also uniquely designed to help marketing departments fulfill their objectives. Marketers are increasingly challenged to produce a specific return on investment for their efforts. The effect of a broadcast spot or social media campaign on sales may be hard to pin down, but catalogs — with their definitive mail dates and customer and source codes — are easier to track. Targeting with catalogs is also much easier now, thanks to huge industry databases containing all sorts of information on millions of households. And thanks to online purchasing, many retailers have amassed their own customer databases that can be synced up with them. This combination gets the right catalogs into the right hands.

What’s more, new production and printing capabilities in print media have taken the cost and complexity out of versioning — the industry term for tailoring different versions of a catalog to different customer segments. Outdoor and apparel retailer L.L.Bean says it is experimenting with the page count of the catalogs it sends to regular website shoppers. Steve Fuller, chief marketing officer, explains that instead of sending every customer his brand’s largest book, he looks for frequent website visitors and asks, “Can I only send her 50 pages, or 20, as a reminder of, ‘Oh, I’ve got to go to the website’?”

Retailers have also discovered that catalogs can be used for high quality content marketing. High-touch print pieces filled with stories, fashion show images, profiles of celebrity endorsers and designers, and room layouts have proven to be excellent ways to convey a brand ethos and express a brand personality. For instance, Williams Sonoma has started including recipes in its catalogs, next to the products consumers need to cook them. And Restoration Hardware has elevated brand-building through catalogs to an art form. Its 2014 annual catalog was actually comprised of up to 13 “sourcebooks” with more than 3,300 pages of luxurious photography, profiles of designers and craftsmen, inspirational stories — and yes, products for sale. The extravagant catalog is part of the company’s effort of “becoming a brand worthy of loving,” as chairman and CEO Gary Friedman explains. ”We believe what we are doing is moving beyond an intellectual connection to an emotional one. We are beginning to express those things we deeply believe in a way you can see it.”

The need to engage customers at this higher level is unlikely to go away even if the economy takes another turn downward. In fact, as more products become more similar and as the Internet continues to provide increasing access to more products, print catalogs and their content will grow as means to differentiate brands and sustain existing customer relationships. Great brands integrate catalogs with email marketing, social media, and other tactics into a distinctive, memorable, and valuable brand experience for their customers.

Catalogs may seem old school, but their increased capabilities and the brand-building potential suggest they’ll remain a staple in retailers’ toolboxes – and consumers’ mailboxes.

Credits for this article belong to Denise Lee Yohn

Find New Businesses before they make critical decisions

Would you like to reach new companies within a few days of them registering their name on the companies register? Would you like to reach them before they make decisions about furniture, telecommunications, office leases and all the other things that new businesses need?
What about professional services such as lawyers, accountants, tax advise, and business planning?
Imagine if you could get a customised message to these start-ups. Even better if you could follow up with a call.
Pumpt now have ability to source this data, as well as provide the method of communication, should it be a letter, postcard or even a welcome pack that is couriered.
Please contact your account manager or Dom@Pumpt.co.nz

Retail Watch – January 2015

Total retail spend in New Zealand for the 28 days ending 28 January 2015 was $2,560.4 million. This represents a decrease of 18.1% from the previous 28 days and an increase of 3% from the 28 days ending 28 January

Home and Building Supplies spending increased 8.1% year on year, reflective of the uplift in activity by home DIYers over the break during warmer weather.

The Travel and Accommodation category was the only category to see an increase (+32.6%) compared to the previous 28 days. Department Stores saw the largest decrease against December (-51.6%) This is likely to be attributed to seasonal holiday travel and gift purchasing activity.

Fuel/Service Station spending had a negative month dropping 10.2% against Jan 2014 and 10.3% compared to the previous 28 days. In spite of this, Bay of Plenty, Canterbury, Taranaki, Tasman and Waikato regions all saw marginal increases of less than 1%. The Fuel/Service Station category decline can likely be attributed to a market-wide decrease in fuel retail prices (on the back of a record-breaking 22 successive price decreases from the major fuel retailers).

Total quarterly retail spend in New Zealand for the 28 days ending 28 January 2015 was $9,154.6 million. This was an increase versus the prior quarter (+10.2%) and same quarter last year (+2.6%) respectively. Summer holiday and festive season spend contributes to the quarter on quarter uplift.

The Supermarket/Food Retailers category finished the quarter strongly, contributing $3,012.7 million (+33%) to the total quarterly spend. An 8% increase versus prior quarter and 3.4% versus same quarter last year.

Cafes/Restaurants/Bars saw the strongest growth versus same quarter a year ago (+7.4%), which may be indicative of a budding positive economic outlook, finishing off the quarter with a 12% share of total spend for the quarter.

Total online retail spend for the 28 days ending 28 January 2015 was $230.7 million. This represents an increase
of +5.5% from the previous 28 days and an increase of +1.9% from the 28 days ending 28 January 2014.

Similar to the retail report, Travel & Accommodation was the only category to see an increase against December
2014 (+42%), accounting for $117.6 million (51%) of total online spend, despite a decrease of -6.7% year on year.
This significant increase off a large base was the major contributor to the percentage increase for total online retail spend versus December 2014.

The highest year on year increase came from the Department Stores category (up 62.9%). Unsurprisingly, this
category showed a decrease versus a high December (-26.7%).

The Home and Building category showed significant growth year on year. While this growth is significant at +49% ,
it needs to be highlighted that this is from a relatively low base of $1.6 million. In contrast to this, the
Supermarket/Food Retailers category has increased +41.1% year on year, contributing a more significant $18.9
million to total online spend.

Ever gaining in popularity, annual online spend in New Zealand is projected to grow by +13.3% to $1,800 million
with more and more retailers choosing to offer online shopping to their customers.

Online retail spend for New Zealand for January 2015 was $123.3 million compared to the $107.4 million spend
from overseas merchants. This was an increase of 2.7% for New Zealand against December 2014 and an
increase of 8.9% for offshore merchants. Year on year showed an increase for New Zealand (+8.1%). This was
not the case with off shore merchants, who saw a decrease of -4.4%. This was driven largely by a decrease in the
Travel and Accommodation category, which account for $51.7 million (48%) of total spend.


Credit for this post belongs to DATAMINE

Did you know Fine Wine Delivery Co is New Zealand’s first wine, beer and spirits Superstore?

image002Fine Wine Delivery Co. is New Zealand’s first wine, beer and spirits Superstore located in New Lunn Ave, Mt Wellington! With over 18,000 wines and 100 craft beers to choose from, it’s a great place to loose yourself for a couple of hours.Finding the right wine won’t be a problem as their wine collection has been carefully selected by a three person tasting panel, who on average only approve 40% of the wines they sample.With their ‘try before you buy’ option available on 40 wines and help from their friendly wine experts, all budgets and tastes can be catered for with enjoyment and ease!To find out more about Fine Wine Delivery Co. and their services, head over to their website… www.finewinesdelivery.co.nz

Retail Watch – December 2014

Total retail spend in New Zealand for the 28 days ending 28 December 2014 was $3,126.8 million. This was a huge increase from the previous 28 days (14.6%), as is expected due to the Christmas period, and a 1.8% increase from the 28 days ending 28 December 2013.
Department Stores, Books & Stationery and Furniture / Appliances / Electronics spending showed the highest increases (+40%) compared to the previous 28 days. While Heath Goods & Services, Cafes / Restaurants / Bars and Travel & Accommodation came out on top in terms of year-on-year increases.
It wasn’t all rosy for Travel & Accommodation though, it looks like people booked their holiday trips earlier in the year with Travel & Accommodation spending decreasing 10% compared to the previous 28 days.

Fuel & Service Station spending took a hit compared to December 2013, dropping 6.7%. This could be due to recent price cuts in the industry. The drop compared to the previous 28 days was considerably lower.

There will have been a lot of whiteware in people’s stockings at Christmas time. Furnitue/Appliances/Electronics spending shot up 44% compared to the previous 28 days and 1% year-on-year with large increases across every region.

Total quarterly retail spent in New Zealand for the 28 days ending 28 December 2014 was $9,193.1 million. This was an increase of 12.5% compared to the prior quarter and an increase of 2.6% against the same quarter last year.
People were getting out and about more than last year with Cafes / Restaurants / Bars and Recreation & Entertainment spending increasing compared to the same quarter last year.

December’s drop in Fuel & Service Station spending contributed to a 1.4% decrease for the category for the quarter compared to the same quarter of 2013.

Also experiencing a 1.4% decrease was the Books & Stationery category, despite a 24% increase compared to the prior quarter.

Total online retail spend in New Zealand for the 28 days ending 28 December 2014 was $232 million. This represents a decrease of -11.3% from the previous 28 days but an increase of 7% from the 28 days ending 28 December 2013.
Due to a decrease of 18% compared to the previous month, Travel & Accommodation spending now accounts for 40% of online spend – down from 48% last month. In contrast to the electronic spend report, the majority of categories decreased compared to the prior month. Perhaps online shopping season is November to allow for delivery before Christmas?

All but two categories increased compared to the same time last year. Recreation & Entertainmet and Travel & Accommodation spending dropped by nearly 3% compared to December 2013. On the other hand, Home & Building Supplies spending continues to increase though tread carefully when viewing the increases as the category makes up a very small portion (~1%) of online spend.

Online retail spend for New Zealand online retailers reached $122.9 million in December 2014 compared to $109.1 million for offshore merchants. This was a decrease of 12% for NZ retailers compared to the previous month and a decrease of 1.8% compared to the previous year. Offshore merchants however saw a 12% increase compared to the previous month and a 7% increase year-on-year.

Credit for this post belongs to DATAMINE

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Pumpt Advertising is conveniently placed in the new Albany commercial area. Come visit us at our purpose built modern office facility just 10 min north of the harbour bridge.

  • ,  1 William Pickering Drive, Albany
  • O (09) 476 0830
  • d(09) 476 0839
  • @ getpumpt@pumpt.co.nz
  • * PO Box 301-217, Albany