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Monday, November 07, 2016
Awesome catalogues: what is it that makes this channel appealing? When it comes to direct marketing, we know that catalogue readership rules. As reported by a recently released Australasian Catalogue Association (ACA) Industry Report, Kiwi consumers actively avoid advertising online an ..

Wednesday, October 26, 2016
All about engagement: How your market is reading catalogues The word ‘engagement’ may get thrown around like another one of those marketing buzzwords, but it well and truly deserves its place in our vernacular. At a basic level, engagement marketing is that which directly e ..

Wednesday, October 26, 2016
Value of electronic card transactions within retail categories Period ending 28 / 09 / 2016 Total retail spend in New Zealand for the 28 days ending 28 September 2016 was $3.5 billion. This is an increase of 4.2% compared to the previous month and an increase of 3.9% comp ..

Wednesday, October 12, 2016
Have you ever wanted a unique and extra environmentally friendly option for your paper or packaging products? Pumpt has an answer in Rockstock, a rich mineral stone paper that will help improve, air, land and water quality, reduce energy consumption and will help achieve our e ..

Friday, September 16, 2016
The real hero of retail reach: building brand equity through tangible media Earlier this month we shared the first of the key findings of the newly launched Australasian Catalogue Association (ACA) Industry Report. Here we delve more deeply into some of the ways in which the letterbox  ..

Thursday, September 15, 2016
Some Background on this Report Total retail spend in New Zealand for the 28 days ending 28 August 2016 was $3.4 billion. This represents a decrease of 2.1% compared to the previous month and an increase of 3.1% compared to ..

Thursday, September 08, 2016
Why catalogues are alive and well Findings from the 2015/16 Australasian Catalogue Association Industry Report Digital certainly hasn’t killed the catalogue star. These days we hear all sorts of talk about how print is dying. But thanks to the Australasian Catalogue Association&rs ..

Wednesday, August 31, 2016
We like to be Pro Active at Pumpt :) Videos are a great way to Advertise. But even better than that, they are a great platform and form of social media that helps engage clients and potential businesses in an avenue you might not yet thought of to explore. Our successes are based on the will to su ..

Monday, August 29, 2016
How does Pumpt get our clients better results in the letterbox? Many times we are asked how we are different. Well, there are multiple reasons, but one is the way we look at what the client is trying to do (the Outcomes) rather than just suggest some media options. It is important ..

Tuesday, August 23, 2016
Given the rising value of land and the current property market, Auckland home owners now have a high incentive to renovate and make modifications to their homes. This is especially prevalent after all of the recent issues with the leaky home crisis. We have access to an extremely useful  ..

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