--- title: 8 Keys to Creating Effective Advertisements description: “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- [![Pumpt](https://www.pumpt.co.nz/hs-fs/hubfs/raw_assets/public/Pumpt_April_2021/images/Header%20logo.png?height=829&name=Header%20logo.png "Pumpt")](https://www.pumpt.co.nz/) - [Home](https://www.pumpt.co.nz) - [Services](https://www.pumpt.co.nz/services) - [Design](https://www.pumpt.co.nz/print-graphical-design) - [Print](https://www.pumpt.co.nz/printing-flyers-brochures) - [Direct Mail](https://www.pumpt.co.nz/direct-mail-company) - [Media](https://www.pumpt.co.nz/media-advertising-company) - [Online](https://www.pumpt.co.nz/online-marketing-services) - [About Pumpt](https://www.pumpt.co.nz/about) - [Pumpt News](https://www.pumpt.co.nz/pumpt-news) - [Contact](https://www.pumpt.co.nz/contact-us) # " Sup! " #### Pumpt Blog Saturday, August 3, 2013 ## [8 Keys to Creating Effective Advertisements](https://www.pumpt.co.nz/pumpt-news/8-keys-to-creating-effective-advertisements) - Pumpt Admin [![Urbane-Media-Advertising-B4-01-13](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) ***“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” ***  ***Leo Burnett*** Marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering. Here are 8 important enablers we rely on to create effective advertisement messages: ** 1. Grab and hold viewers’ attention **with interesting information. Keep in mind that people don’t read ads, they read what interests them. Your ad messages must be interesting to your target communities. **2. Define a value proposition** that truly discriminates you from your competition. Give your customers reasons to select you. **3. Consider the end state values to your customers.**  A good example of this is Dell’s fast delivery of a custom computer. **4. Make your messages simple** that the reader will quickly understand. Keep in mind that pictures are far more valuable than words! ** 5. Be relevant to your ** **target market.**  Keep in mind that one message does not fit all. It starts with knowing your target market. ** 6. Define your positioning,** your frame of reference.  Make comparisons to your competitors if you can. ** 7. Clearly link your messages** to your brand. ** 8. Make your ad a component** of an integrated marketing campaign. Remember, it is not what advertising does with the consumer, it is what the consumer does after reading the advertisement!   *Source: http://www.digitalsparkmarketing.com/creative-marketing/advertising/effective-advertisements/* ### RECENT POSTS ### ARCHIVES - [February 2023 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2023/02) - [March 2022 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2022/03) - [October 2021 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2021/10) - [September 2021 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2021/09) - [July 2021 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2021/07) - [March 2021 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2021/03) - [December 2020 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2020/12) - [October 2020 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2020/10) - [September 2020 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2020/09) - [July 2020 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2020/07) - [June 2020 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2020/06) - [May 2020 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2020/05) - [April 2020 (4)](https://www.pumpt.co.nz/pumpt-news/archive/2020/04) - [March 2020 (4)](https://www.pumpt.co.nz/pumpt-news/archive/2020/03) - [December 2019 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2019/12) - [November 2019 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2019/11) - [September 2019 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2019/09) - [April 2019 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2019/04) - [January 2019 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2019/01) - [November 2018 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2018/11) - [August 2018 (5)](https://www.pumpt.co.nz/pumpt-news/archive/2018/08) - [July 2018 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2018/07) - [May 2018 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2018/05) - [April 2018 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2018/04) - [March 2018 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2018/03) - [February 2017 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2017/02) - [December 2016 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2016/12) - [November 2016 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2016/11) - [October 2016 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2016/10) - [September 2016 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2016/09) - [August 2016 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2016/08) - [July 2016 (5)](https://www.pumpt.co.nz/pumpt-news/archive/2016/07) - [June 2016 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2016/06) - [May 2016 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2016/05) - [April 2016 (7)](https://www.pumpt.co.nz/pumpt-news/archive/2016/04) - [January 2016 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2016/01) - [December 2015 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2015/12) - [November 2015 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2015/11) - [October 2015 (4)](https://www.pumpt.co.nz/pumpt-news/archive/2015/10) - [September 2015 (4)](https://www.pumpt.co.nz/pumpt-news/archive/2015/09) - [August 2015 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2015/08) - [July 2015 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2015/07) - [June 2015 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2015/06) - [May 2015 (3)](https://www.pumpt.co.nz/pumpt-news/archive/2015/05) - [April 2015 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2015/04) - [May 2014 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2014/05) - [April 2014 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2014/04) - [March 2014 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2014/03) - [February 2014 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2014/02) - [December 2013 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2013/12) - [October 2013 (2)](https://www.pumpt.co.nz/pumpt-news/archive/2013/10) - [September 2013 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2013/09) - [August 2013 (5)](https://www.pumpt.co.nz/pumpt-news/archive/2013/08) - [July 2013 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2013/07) - [June 2013 (1)](https://www.pumpt.co.nz/pumpt-news/archive/2013/06) See all ### TAGS - [#letterboxdistribution (1)](https://www.pumpt.co.nz/pumpt-news/tag/letterboxdistribution) - [Bestboss (105)](https://www.pumpt.co.nz/pumpt-news/tag/bestboss) - [Brand Awareness (3)](https://www.pumpt.co.nz/pumpt-news/tag/brand-awareness) - [Catalogue (107)](https://www.pumpt.co.nz/pumpt-news/tag/catalogue) - [Design (108)](https://www.pumpt.co.nz/pumpt-news/tag/design) - [FISHING (105)](https://www.pumpt.co.nz/pumpt-news/tag/fishing) - [Freealcohol (105)](https://www.pumpt.co.nz/pumpt-news/tag/freealcohol) - [Hunting (105)](https://www.pumpt.co.nz/pumpt-news/tag/hunting) - [Level 3 (1)](https://www.pumpt.co.nz/pumpt-news/tag/level-3) - [Marketing (3)](https://www.pumpt.co.nz/pumpt-news/tag/marketing) - [Palmers (105)](https://www.pumpt.co.nz/pumpt-news/tag/palmers) - [Print (109)](https://www.pumpt.co.nz/pumpt-news/tag/print) - [Pumpt (106)](https://www.pumpt.co.nz/pumpt-news/tag/pumpt) - [Signage (105)](https://www.pumpt.co.nz/pumpt-news/tag/signage) - [Subway (105)](https://www.pumpt.co.nz/pumpt-news/tag/subway) - [Unaddressed (108)](https://www.pumpt.co.nz/pumpt-news/tag/unaddressed) - [Winning (105)](https://www.pumpt.co.nz/pumpt-news/tag/winning) See all [![Pumpt](https://www.pumpt.co.nz/hs-fs/hubfs/raw_assets/public/Pumpt_April_2021/images/Pumpt.png?height=829&name=Pumpt.png "Pumpt")](https://www.pumpt.co.nz/) > [Pumpt Advertising](https://www.facebook.com/PumptAdvertising) © 2021 Pumpt Advertising  |  Design  |  Print  |  Direct Mail  |  Digital  |  Media