North Harbour Business Association wanted to make an impact to promote their Business Expo to local businesses on the North Shore as they were bringing back this event after two years. So we organised for this moving billboard to do the trick and be driven around for three hours each day in the lead up to the event, then we parked it up at the stadium the remainder of the time where the event was held.
We also produced targeted DM print and distribution, the expo booklet and posters to boost the event as well. The result – happy client – great event = SUCCESS! Hooray!