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Pumpt-Blog

Friday, September 13, 2019
  • Pumpt Admin


8 Tips For Better Results

As the 2019 local elections loom, campaigns are ramping up to secure votes. Part of any successful campaign includes flyer printing and delivery to your local constituents. Here we give you some pointers on how to get the most out of your flyers:

(Just want a quote? - email us on getpumpt@pumpt.co.nz or call on (09) 476-0830) 


1. Be Clear, Concise, and Uncluttered

Avoid clutter with your political flyer, you don’t want to confuse voters by squeezing too much information or imagery into your design, this will make it hard to read and digest. You may need a graphic designer to help with layout and colours.

2.  Edit & Proof Read

This is a critical part to ensuring you look professional. Edit your copy, proof read and then pass along to someone else to do the same. Don’t rely on a printer to pick up mistakes, their job is to print the best quality flyer.

3. Consistency Is Key To Your Brand

You want each piece of your advertising to be identical in terms of colours, fonts, logos & messages.  Voters will come to recognize your campaign scheme on sight and recognize who you are and what you stand for.

4. Get Creative & Be Unique

Make your flyers different and unique, adding personal touches and making your material exciting instead of boring. Combine colourful images with interesting fonts to draw in the reader’s attention. Flyers are mostly small in size and using a large image can make an impressive effect on your materials.  A side note – Your graphics and images must be high resolution for the best quality. Use a professional photographer or purchase your images online.

5. Use more than one Design

Consider your voting district demographics carefully. You may want to tailor some flyers for areas where more senior citizens reside and another for younger voters, thus having various text and design can make a difference.  Also great for handing out at events where you’re targeting different demographics.

6. Include your Website URL with a Call To Action

A great idea is to add a call to action to your campaign flyers sending voters to your website.  This will mean you can track results from your flyer drop, giving you an idea of how your campaign is performing and see where voters stand.

7.  Get Targeted Delivery Of Your Flyers

As mentioned above in number 6, it’s a good idea to get more than one flyer design so you can then target according to demographics if this is an option for you.  We are able to uncover where your voters live, shop, their purchasing behaviours and lifestyle activities. 

8.  Pulling It Altogether

This is no easy feat off your own bat which is why Pumpt Advertising offers an all-inclusive service to get your political campaign up and running using flyers.  We have the very best designers on site, top notch printers at our fingertips and professional flyer delivery service to complete the job.  With over 16 years experience in this industry, we run like a well-oiled machine, giving our customers the best quality, service, and of course prices.


To get a quote today, please contact getpumpt@pumpt.co.nz or phone (09) 476-0830


All the best on your political journey!

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