The Pursuit of Hoppiness has been a wild ride. In March we were ready to hit the press, then went into lockdown and it was put on hold. During this topsy-turvy time, we thought it may just be viewable online, but now we can announce that it is finally printed! Hoppiness will be hitting bars, just in time for their much anticipated opening tomorrow! It has been a long few weeks, but finally their doors can open, and customers can go to their local to enjoy a cold bevy.This was a fun magazine to design. The cover was created with ‘freestyling’ in mind – we envisioned hop-fish, swimming and rapping in a sea of beer. So, one of our designers put this together and we are happy with the outcome.
We hope you enjoy this May edition.
#pursuitofhoppiness #craftbeer #barsopeningtomorrow #supportyourlocal