--- title: Retail Watch July 2015 description: Total retail spend in New Zealand for the 28 days ending 28 July 2015 was $3.3 billion. This represents an increase of 1.5% compared to the same period las --- [![Pumpt](https://www.pumpt.co.nz/hs-fs/hubfs/raw_assets/public/Pumpt_April_2021/images/Header%20logo.png?height=829&name=Header%20logo.png "Pumpt")](https://www.pumpt.co.nz/) - [Home](https://www.pumpt.co.nz) - [Services](https://www.pumpt.co.nz/services) - [Design](https://www.pumpt.co.nz/print-graphical-design) - [Print](https://www.pumpt.co.nz/printing-flyers-brochures) - [Direct Mail](https://www.pumpt.co.nz/direct-mail-company) - [Media](https://www.pumpt.co.nz/media-advertising-company) - [Online](https://www.pumpt.co.nz/online-marketing-services) - [About Pumpt](https://www.pumpt.co.nz/about) - [Pumpt News](https://www.pumpt.co.nz/pumpt-news) - [Contact](https://www.pumpt.co.nz/contact-us) # " Sup! " #### Pumpt Blog Friday, August 28, 2015 ## [Retail Watch July 2015](https://www.pumpt.co.nz/pumpt-news/retail-watch-july-2015) - Pumpt Admin Total retail spend in New Zealand for the 28 days ending 28 July 2015 was $3.3 billion. This represents an increase of 1.5% compared to the same period last year, but a decrease compared to the previous month (-0.5%). The categories showing strongest growth year on year are Home & Building Supplies (+12.7%) and Travel & Accommodation (+10.1%). Home & Building Supplies showed gains across all regions except Marlborough, but is being driven predominantly by growth in the North Island. While Travel & Accommodation was highly variable showing gains in only 50% of regions, with most of this being centred around the North Island”, change to “While Travel & Accommodation was highly variable showing gains in only 50% of regions, with most of this growth being centred around the North Island. The four categories showing declines year on year were Recreation & Entertainment (-6.5%), Clothing & Footwear (-5.0%), Department Stores (-4.5%) and Fuel & Service Stations (-3.6%). Books & Stationery Stores for the first time in a number of months showed a year on year increase of 2.3%, which is reflective of the 12.2% month on month increase experienced by this category in July. QUARTERLY SUMMARY - JULY 2015 The total quarterly retail spend for the 91 days ending 28 July 2015 was $10.7 billion, a small increase of 2.0% compared to the same period last year, but a decrease compared to the previous quarter (-1.7%). The categories showing most year on year growth were Home & Building Supplies (+13.3%) and Travel & Accommodation (+11.6%). The growth of Home and Building Supplies seen in July has resulted in an about turn, with the category now showing a 2.2% growth vs. the previous quarter. Travel & Accommodation continues to show declines vs the previous quarter of -5.1% which is consistent with the seasonal nature of this industry. The categories declining most year on year were Fuel & Service Stations (-4.9%) and Clothing & Footwear (-4.8%) with Recreation & Entertainment also showing a decline (-2.4%). In terms of absolute sales Supermarkets & Food retailers continue to be the dominant category at $3.6 billion for the quarter, more than twice as much as the next category Café/Restaurants/Bars with $1.4 billion. On a quarterly basis, these categories both show growth when compared to last year with 0.4% and 5.4% growth respectively. Total Retail Spend is up for July year on year (+1.5%)Home & Building Supplies gained the most, up 12.7% Travel & Accommodation also gained, up 10.1% Cafes / Restaurants / Bars, Furniture / Appliances / Electronics, Books & Stationery Stores, and Supermarkets/Food Retailers also showed modest gains REGIONS UP THIS MONTH 8 CATEGORIES UP THIS MONTH 9 Recreation & Entertainment is down for the month (-6.5%) Clothing & Footwear and Fuel & Service Stations are also down -5.0% and -3.6% respectively Department stores drop this month to decline by -4.5% REGIONS UP THIS MONTH 4 CATEGORIES UP THIS MONTH 7 ONLINE RETAIL MARKET SUMMARY - JULY 2015 Total online spend for the 28 days ending 28 July 2015 is $224 million which represents a decrease of 1.3% vs the same period last year. This drop is made up of a 1.6% increase in online spend with local retailers, but a -4.8% drop with online spend with off shore merchants. The strongest online sector overall remains Travel & Accommodation, which took 63.1% of total online spend. This sector has seen gains of 10.1% compared to the same period last year, but declined vs last month by -3.5%. Outside of Travel & Accommodation the strongest gains vs last month were seen by Home & Building (+49.5%) off a base of $1.8 million. Liquor Stores were the only other categories to grow over this period (+15.7%). ONLINE: NZ VS OFF SHORE NZ merchants accounted for 56% of Online in July. NZ merchants took 63.1% of largest Travel & Accommodation category which grew +16.1% vs last year, while off shore only grew by +1.1%. NZ also showed big gains for Home & Building Supplies (+84.1%), Health Goods & Services (+34.6%) and Liquor Stores (+38.6%). But showed declines in 4 categories including -36.6% for Recreation and Entertainment. 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