There is a significant growing readership in this demographic who are relishing the printed catalogue – they are evoked by strong imagery as a path to purchase. Catalogues are a successful marketing tool because it forces consumers to make an active choice: 'Do I throw it away, or do I look at it? You can read more here: https://www.cnbc.com/2017/12/21/millennials-are-more-interested-in-catalogs-than-your-grandmother-is.html