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Pumpt-Blog



Tuesday, August 07, 2018
Unaddressed mail is still going strong in New Zealand today even though we are firmly entrenched in the digital age. Letterbox marketing is maintaining it's loyal followers and is why you should consider it an option for your business' advertising. The paper catalogue was the ..


Monday, August 06, 2018
Recent research has indicated that up to 73% of those planning an overseas holiday read catalogues before making a buying decision. As you can see, this is a powerful opportunity for the tourism business to tap into the power of letterbox advertising. In a world where everyo ..


Monday, August 06, 2018
There used to be a time when brand loyalty meant something to the average consumer and let’s be honest, there’s still the odd diehard fan that just refuses to budge from their trusted relationship with XYZ no matter the cost. But on a whole, times are changing, attitudes  ..


Monday, August 06, 2018
7 Ways to Create A Successful Letterbox Marketing Campaign Letterbox Marketing is still one of the most effective ways to advertise in 2018. According to The Catalogue Association, 90% of consumers value addressed and non-addressed mail over social media adver ..


Friday, August 03, 2018
There is a significant growing readership in this demographic who are relishing the printed catalogue – they are evoked by strong imagery as a path to purchase. Catalogues are a successful marketing tool because it forces consumers to make an active choice: 'Do I throw it  ..


Monday, July 16, 2018
With mail volume down, printed catalogues can cut through the digital communications clutter, experts say. Check the full story out here: https://www.bizjournals.com/bizwomen/news/latest-news/2018/07/amazon-banks-on-toy-catalogs-relevance-in-the.html?s=print ..


Wednesday, May 30, 2018
A recent article (http://stoppress.co.nz/features/radio-results-edge-bounces-back-breeze-blows-and-newstalk-zb-refuses-be-knocked-down) in Stoppress highlighted the strength, and in some cases growth, of radio in New Zealand. Overall, the report states that radio reaches 3.39 million people acro ..


Thursday, March 08, 2018
About this time 15 years ago I started Pumpt, sub-letting a small office and hit the phones. A lot has changed since then in the media and advertising space. And we have had to change also, and subsequently outlasted many competitors. What we haven't changed is our values and the special way we  ..


Monday, August 21, 2017
One of our valued clients, Bed Bath and Beyond, is 22 years old in NZ this week. While we are proud of our association with them and our contribution to their marketing, they are also a retail success story. While others in retail have struggled over the last decade BB&B has grow ..


Tuesday, July 25, 2017
Retailers that market an aspirational product,may want to take a second look at their catalogue and online product pages. The chances are that they are missing an opportunity. While digital buzzwords abound, the catalogue represents an essential marketing tool. A study by The Austra ..

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