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Tuesday, August 07, 2018
Unaddressed mail is still going strong in New Zealand today even though we are firmly entrenched in the digital age. Letterbox marketing is maintaining it's loyal followers and is why you should consider it an option for your business' advertising. The paper catalogue was the ..


Monday, August 06, 2018
Recent research has indicated that up to 73% of those planning an overseas holiday read catalogues before making a buying decision. As you can see, this is a powerful opportunity for the tourism business to tap into the power of letterbox advertising. In a world where everyo ..


Monday, August 06, 2018
There used to be a time when brand loyalty meant something to the average consumer and let’s be honest, there’s still the odd diehard fan that just refuses to budge from their trusted relationship with XYZ no matter the cost. But on a whole, times are changing, attitudes  ..


Monday, August 06, 2018
7 Ways to Create A Successful Letterbox Marketing Campaign Letterbox Marketing is still one of the most effective ways to advertise in 2018. According to The Catalogue Association, 90% of consumers value addressed and non-addressed mail over social media adver ..


Monday, July 16, 2018
With mail volume down, printed catalogues can cut through the digital communications clutter, experts say. Check the full story out here: https://www.bizjournals.com/bizwomen/news/latest-news/2018/07/amazon-banks-on-toy-catalogs-relevance-in-the.html?s=print ..


Wednesday, May 30, 2018
A recent article (http://stoppress.co.nz/features/radio-results-edge-bounces-back-breeze-blows-and-newstalk-zb-refuses-be-knocked-down) in Stoppress highlighted the strength, and in some cases growth, of radio in New Zealand. Overall, the report states that radio reaches 3.39 million people acro ..

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