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Pumpt-Blog

Monday, June 13, 2016
  • Pumpt Admin

We are very excited to announce our latest work with The Pursuit Of Hoppiness Magazine!

The first thing you will notice about this issue of Pursuit Of Hoppiness, is the great and stylish cover our designers have so cleverly re-designed. The idea was to create something fun that would fit in yet stand out in a bar setting. Modern beer labels and festival posters were used as inspiration for the look and feel of the design. Quirky imagery with a hand drawn and vintage feel was used along with traditional hand drawn fonts, these gives the magazine a real eclectic feel. 

This magazine is a representation or bible if you will for fans of Niche/Craft Beers. You can find history, products used and the secrets behind the different brands of beer that are brewed within our very own country New Zealand.

Design changes aren't the only thing to get excited about, Pursuit of Hoppiness are planning to increase the number of issues produced, going from 4 to 6 issues a year so readers will remain up to date on all the latest Beers, News and events. Circulation has also expanded to 12,500 which means more Hoppiness to all you beer lovers!


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