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Monday, November 28, 2016
Getting customers across the line: The motivational power of catalogues and print media We live in a constantly changing media environment – in the digital space, it can be hard for people to keep track of which avenue is which. Here, we delve further into ACA research unveiling  ..


Tuesday, November 22, 2016
We have just wrapped up another Mailer for Living & Giving and we think it is the prettiest one yet! Pretty In Pink was the theme throughout and boy do we love a theme! We went all out with Pink in this one! This Mailer was to showcase all the pretty and finer things in life  ..


Monday, November 21, 2016
Welcome to our 1st birthday issue of @home! This issue we celebrate summer and offer inspirational ideas for in and around the home to get you ready for the fabulous festive season. Merry Christmas from your @home team Your @home crew have had enough of the winter rain and we are feeling ..


Thursday, November 10, 2016
Retail Watch October 2016 Value of electronic card transactions within retail categories Period ending 28 / 10 / 2016 Total retail spend in New Zealand for the 28 days ending 28 October 2016 was $3.5 billion. This is an increase of 3.3% compared to the previous month and an increa ..


Monday, November 07, 2016
Awesome catalogues: what is it that makes this channel appealing? When it comes to direct marketing, we know that catalogue readership rules. As reported by a recently released Australasian Catalogue Association (ACA) Industry Report, Kiwi consumers actively avoid advertising online an ..


Wednesday, October 26, 2016
All about engagement: How your market is reading catalogues The word ‘engagement’ may get thrown around like another one of those marketing buzzwords, but it well and truly deserves its place in our vernacular. At a basic level, engagement marketing is that which directly e ..


Wednesday, October 26, 2016
Value of electronic card transactions within retail categories Period ending 28 / 09 / 2016 Total retail spend in New Zealand for the 28 days ending 28 September 2016 was $3.5 billion. This is an increase of 4.2% compared to the previous month and an increase of 3.9% comp ..


Wednesday, October 12, 2016
Have you ever wanted a unique and extra environmentally friendly option for your paper or packaging products? Pumpt has an answer in Rockstock, a rich mineral stone paper that will help improve, air, land and water quality, reduce energy consumption and will help achieve our e ..


Friday, September 16, 2016
The real hero of retail reach: building brand equity through tangible media Earlier this month we shared the first of the key findings of the newly launched Australasian Catalogue Association (ACA) Industry Report. Here we delve more deeply into some of the ways in which the letterbox  ..


Thursday, September 15, 2016
Some Background on this Report Total retail spend in New Zealand for the 28 days ending 28 August 2016 was $3.4 billion. This represents a decrease of 2.1% compared to the previous month and an increase of 3.1% compared to ..

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