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Retailers that market an aspirational product,may want to take a second look at their catalogue and online product pages. The chances are that they are missing an opportunity. While digital buzzwords abound, the catalogue represents an essential marketing tool. A study by The Austra ..

Given the digital media boom of the past decade, the results are surprising. TV and print continue to lose Ad share at the expense of digital, yet both traditional platforms maintain higher levels of trust compared to their online counterparts. Even direct mail and radio campaigns, the most anti ..

Pumpt would like to Welcome Rebecca and Nathan!! Rebecca has great Account Management experience predominantly working in events and activation working on clients communication strategies and most recently with MKTG which is part of the Dentsu Aegis agency network. She has single-handedly ma ..

strydamarine.com (http://www.strydamarine.com/) Stryda Marine came to Pumpt requiring a brand new website that showcased their brand new 600c Amphibious Cat. Pumpt designed and developed a new, current-generation website for Stryda Marine that incorporates the use of photo ..

WOW!!!! Talk about the season of giving!!!! Look at what one of our amazing clients gave us for all our hard work!!! We are so very appreciative of getting to work with such amazing companies and feel truly blessed by the kindness and generosity so many of them sha ..

Getting customers across the line: The motivational power of catalogues and print media We live in a constantly changing media environment – in the digital space, it can be hard for people to keep track of which avenue is which. Here, we delve further into ACA research unveiling  ..

We have just wrapped up another Mailer for Living & Giving and we think it is the prettiest one yet! Pretty In Pink was the theme throughout and boy do we love a theme! We went all out with Pink in this one! This Mailer was to showcase all the pretty and finer things in life  ..

Welcome to our 1st birthday issue of @home! This issue we celebrate summer and offer inspirational ideas for in and around the home to get you ready for the fabulous festive season. Merry Christmas from your @home team Your @home crew have had enough of the winter rain and we are feeling ..

Retail Watch October 2016 Value of electronic card transactions within retail categories Period ending 28 / 10 / 2016 Total retail spend in New Zealand for the 28 days ending 28 October 2016 was $3.5 billion. This is an increase of 3.3% compared to the previous month and an increa ..

Awesome catalogues: what is it that makes this channel appealing? When it comes to direct marketing, we know that catalogue readership rules. As reported by a recently released Australasian Catalogue Association (ACA) Industry Report, Kiwi consumers actively avoid advertising online an ..