" Sup! "

A recent article (http://stoppress.co.nz/features/radio-results-edge-bounces-back-breeze-blows-and-newstalk-zb-refuses-be-knocked-down) in Stoppress highlighted the strength, and in some cases growth, of radio in New Zealand. Overall, the report states that radio reaches 3.39 million people acro ..

It's no secret that we love print, and at the heart of print is paper. Just for a second, close your eyes and think of the feel of a good magazine, a book, or a beautifully printed catalogue. There's something to be said for the tactile nature of paper – whether it's smoo ..

A recent article in Stoppress from TSA Limited supports what we at Pumpt have said for years - print is still a highly viable marketing tool. Digital has been growing for years now, and there has been a perception that it will drive print marketing into the sidelines. However, as the article sug ..

Palmers felt that their catalogue, point-of-sale and online presence needed a refresh, so they asked for our help. The first of the new look elements was sent out recently - you may even have received it in your mailbox. Take a look at the new look Palmers catalogue by clicking below. ( ..

Subway are opening a new store at Coastlands Shoppingtown in Paraparaumu on 4 April, so they asked us to create a building wrap to let people know about it. This one will be difficult to miss…  ..

About this time 15 years ago I started Pumpt, sub-letting a small office and hit the phones. A lot has changed since then in the media and advertising space. And we have had to change also, and subsequently outlasted many competitors. What we haven't changed is our values and the special way we  ..

One of our valued clients, Bed Bath and Beyond, is 22 years old in NZ this week. While we are proud of our association with them and our contribution to their marketing, they are also a retail success story. While others in retail have struggled over the last decade BB&B has grow ..

Retailers that market an aspirational product,may want to take a second look at their catalogue and online product pages. The chances are that they are missing an opportunity. While digital buzzwords abound, the catalogue represents an essential marketing tool. A study by The Austra ..

Given the digital media boom of the past decade, the results are surprising. TV and print continue to lose Ad share at the expense of digital, yet both traditional platforms maintain higher levels of trust compared to their online counterparts. Even direct mail and radio campaigns, the most anti ..

Pumpt would like to Welcome Rebecca and Nathan!! Rebecca has great Account Management experience predominantly working in events and activation working on clients communication strategies and most recently with MKTG which is part of the Dentsu Aegis agency network. She has single-handedly ma ..