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Pumpt-Blog

Wednesday, May 30, 2018
  • Pumpt Design

A recent article in Stoppress highlighted the strength, and in some cases growth, of radio in New Zealand. Overall, the report states that radio reaches 3.39 million people across the country (that’s 80% of the population).

Did you know that there’s a channel that reaches even more Kiwis…

You guessed it: letterbox delivery.

Letterbox delivery reaches 3.88 million people across New Zealand.

Not only does media delivered direct to letterboxes reach more people, but it has massive impact. For example:

  • 88% of unaddressed mail is read
  • 79% of consumers have purchased something after seeing it advertised in unaddressed mail
  • 70% of New Zealanders over the age of 14 read printed catalogues

Take a look at the infographic below for more stats and to see just how powerful letterbox delivery is.

If you’d like to find out more about how letterbox delivery can help your brand reach more Kiwis, contact us to discuss your options.

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