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Tuesday, August 07, 2018
Unaddressed mail is still going strong in New Zealand today even though we are firmly entrenched in the digital age. Letterbox marketing is maintaining it's loyal followers and is why you should consider it an option for your business' advertising. The paper catalogue was the ..


Monday, August 06, 2018
Recent research has indicated that up to 73% of those planning an overseas holiday read catalogues before making a buying decision. As you can see, this is a powerful opportunity for the tourism business to tap into the power of letterbox advertising. In a world where everyo ..


Monday, August 06, 2018
There used to be a time when brand loyalty meant something to the average consumer and let’s be honest, there’s still the odd diehard fan that just refuses to budge from their trusted relationship with XYZ no matter the cost. But on a whole, times are changing, attitudes  ..


Monday, August 06, 2018
7 Ways to Create A Successful Letterbox Marketing Campaign Letterbox Marketing is still one of the most effective ways to advertise in 2018. According to The Catalogue Association, 90% of consumers value addressed and non-addressed mail over social media adver ..


Friday, August 03, 2018
There is a significant growing readership in this demographic who are relishing the printed catalogue – they are evoked by strong imagery as a path to purchase. Catalogues are a successful marketing tool because it forces consumers to make an active choice: 'Do I throw it  ..


Monday, July 16, 2018
With mail volume down, printed catalogues can cut through the digital communications clutter, experts say. Check the full story out here: https://www.bizjournals.com/bizwomen/news/latest-news/2018/07/amazon-banks-on-toy-catalogs-relevance-in-the.html?s=print ..


Friday, July 13, 2018
LATEST ‘PURSUIT OF HOPPINESS’ MAG OUT NOW FOR OUR CRAFT BEER CONNOISSEURS – designed and crafted by our studio team! Jump on the road to Beervana this August and tickle your crafted taste buds for some unique ex-beer-ineces. The Road to Beervana is the perfect ..


Wednesday, May 30, 2018
A recent article (http://stoppress.co.nz/features/radio-results-edge-bounces-back-breeze-blows-and-newstalk-zb-refuses-be-knocked-down) in Stoppress highlighted the strength, and in some cases growth, of radio in New Zealand. Overall, the report states that radio reaches 3.39 million people acro ..


Wednesday, April 18, 2018
It's no secret that we love print, and at the heart of print is paper. Just for a second, close your eyes and think of the feel of a good magazine, a book, or a beautifully printed catalogue. There's something to be said for the tactile nature of paper – whether it's smoo ..


Tuesday, April 10, 2018
A recent article in Stoppress from TSA Limited supports what we at Pumpt have said for years - print is still a highly viable marketing tool. Digital has been growing for years now, and there has been a perception that it will drive print marketing into the sidelines. However, as the article sug ..

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