Direct Mail...
We love direct mail.
Before the other bells and whistles, we started out as a response focused advertising service provider, so we understand what it is to be DIRECT. We’re one of NZ’s largest users of unaddressed mail. We love it and do it very well.
Now e-solutions are changing the way businesses interact with their clients on a one-to-one basis. We can help you ride this wave.
Pumpt will also look after your DM campaign from concept through production to execution. Let us take the strain, and leave you to do all of the other important things you have to do every day.
Targeted Unaddressed Mail
No, targeted unaddressed mail isn’t a contradiction in terms. It’s a well-kept secret that can save you money and increase your return on investment.
There are plenty of ways that Pumpt can help you sift through the dross to find and target your market, in their homes. We can slice and dice the market by household income, number or ages of children, age of occupants, type of employment and just about any criteria known to man. At Pumpt, we can get very creative and specific, finding innovative ways to single out your target market from the crowd.
Do you have a database of existing customers? We can analyse this information, identify some key attributes of your customers, and then go and find more households just like them! Or we can identify market profiles of the kind of people that buy from you, and target information directly to them. We can take the addresses of your customers (if you know them) and plot them all on maps for you. This will show how far will your customers drive to get to you and they’ll drive past a competitor on the way.
We know all about unaddressed mail – and targeting is the magic ingredient that could make all the difference to your campaign. Talk to us.
